The Consumer Master File has been compiled from Shareholders, Telephone Survey, Direct Mail Responses and Data Exchanges. There are over 44 million individuals within 20 million households on the database. This is a comprehensive database of UK consumers.
The database is based on transactional information rather than aspirational, in other words the information is based on facts rather than profiling techniques.
Database Accuracy
The Consumer Master File is large and so has a high volume of changes every day. To achieve the correct information the database is passed through a number of sources.
The Consumer Master File is continually run against the National Change of Address from the Royal Mail, Gone Away Suppression, National Suppression File, Mortality File, Bereavement Register and also Telephone, Mailing and Fax Preference Services, Postal Address File and all our data is covered by the Data Protection Act.
We offer all clients a 98% guaranteed deliverability with data.
